Information Systems used in Business

The implication of data analytics helps in evaluating large volumes of business data which helps in optimizing business performance, maximizing profit, and executing of “strategically-guided decision-making”. I have presented my understanding of MS Power BI and Python and how this might impact the future practice in digital businesses using Gibb’s Reflective Cycle.             Figure : Gibb's Reflective Cycle Description: Business Intelligence (BI) ingests business data and represents the ingested raw data in a user-friendly view like interactive dashboards, graphs, visual reports, and many more. The viewpoints on the use of Business Intelligence Software such as MS Power BI and Python for data analytics that I have gathered from my participation in the module seminar of “University of Salford” are presented in this blog spot. According to “CIO Magazine” Business Intelligence not only helps in generating visual reports from unstructured or semi-structured data but also

Business Ethics The term “Business Ethics” can be defined as the applied formulation of professional ethics that can be helpful for regulating the business operation and environment in a transparent and positive way while “Corporate Social Responsibility (CSR)”  focuses on the overall sustainability of the environmental, social, and economic operation. As per the view of Ferrell et al., (2019), business ethics can be treated as an integral part of the “social activities” of a business organisation that impart scope for the management of brand image within the competitive marketplace. As perceived by Ferrell et al., (2019), the implementation of a complementary framework helps in balancing the “pre-eminence of stakeholder management”, business ethics, and CSR activities. As a result, through the inclusion of social understanding, and environmental sustainability practices within the business operations a company becomes able to reflect brand attitude along with “Customer-bra